Ruidoso the most populated village in Lincoln County, offers skiing on White Mountain, shopping, and gambling and golfing at the top-rated Inn of the Mountain Gods, run by the local Mescalero Apache Tribe. 

The city of Ruidoso Downs offers horse racing, concerts and gambling at the Billy the Kid casino.

Alto is located in the Lincoln National Forest, five miles (8 km) north of the village of Ruidoso, New Mexico. Alto is located at 7,300 feet (2,200 m).  The community is most noted as being a thriving artist community and is home to the Spencer Theater of Performing Arts.

The village of Capitan offers lodging, dining, arts and crafts, and roadside attractions adjacent to Hwy 380.

Lincoln is a town made famous by one of the most violent periods in New Mexico history. Today's visitors can see the Old Lincoln County Courthouse with museum exhibits that recount the details of the Lincoln County War

White Oaks, a former gold mining town which at its height was home to roughly 1500 residents, with hotels, newspapers, a bank, clothing and general merchandise stores, and a drama club. The school, opened in 1895, is still in use today as a museum. White Oaks is also home to our main office, and the famous “No Scum Allowed” Saloon, drawing visitors from around the U.S. and the world.

Corona is the closest habitation to a purported UFO crash in 1947 about 30 miles (48 km) to the southeast.  The rancher who found the crash first came to Corona to report it to a few residents before going to Roswell to tell officials there.